You started your business to be of service. To leave the world just a tiny bit better than you found it.
And visionary, you’re doing it (hugs)! But let’s be real—you’re doing everything else too, and it’s not sustainable. I’m Moraa, a Creative Operations Strategist who thrives on turning chaos into order. Let me streamline your operations so you can focus on what you do best—leading with vision and brilliance.
Your brain is lit up with cool ideas & big visions. My brain operates in frameworks. But we’re BOTH here for a meaningful mission.
I know it might sound strange to some, but I feel most aligned with my life’s purpose when I’m in the zone designing a color-coded spreadsheet. What can I say? That’s just me being my unapologetically quirky self!
Over the years, I’ve worked with startups at every stage of growth—everything from a tiny spark of an idea to a full-fledged multi-million dollar operation with a global reach. And one thing has become crystal clear: most business owners would rather run a marathon than dive into tasks like creating templates, building SOPs, or learning a new project management system.
I get it—those things might not feel as exciting as brainstorming big ideas or closing deals. Sometimes it’s a matter of time, interest, or even a ‘DIY-or-die’ attitude. But here’s the truth: these systems and structures aren’t just ‘nice to haves’—they’re the backbone of sustainable growth.
So if you’ve been winging it, hoping things will magically fall into place, I’m here to tell you: they won’t. But the good news? When you bring me in, we’ll not only get your operations on lock, we’ll make it feel so seamless you’ll wonder why you didn’t do this sooner. And who knows? You might even start loving spreadsheets too (OK, maybe not, but I’ll love them enough for both of us!).
Remember the Tin Man from The Wizard of Oz? He was loyal, compassionate, and full of potential—but without the right operations (oil can, anyone?), he was stuck.
That’s where I come in.
about
moraa
How many people do you know who describe SOPs & operations as part of their soul’s purpose? Well, now you know exactly one, me!
I believe that the weird and unique combination of my education (law degree, NBD), experience (I’ve helped startups go from “really cool idea” to “multi-million dollar company”), and natural talent (what can we say, frameworks are my love language), have turned me into a one-of-a-kind Creative Operations Strategist who’s extra-tuned-in to the needs & challenges of startups and small companies.
I love to work with companies who are up to something good—being of service, fixing a broken status quo, working with animals, etc. Their passion is to do the work. My passion is to build and maintain the behind-the-scenes structure that helps them do it.
